The blog
Fit guides, drop announcements and the occasional strong opinion about what belongs in your drawer.

Jul 10, 2026 - 2 min read
The Pride Packing List: Underwear Edition
Pride season runs June through September across the US, Europe and Tel Aviv. Here is exactly what belongs in the bag, starting from the bottom layer.

Jun 18, 2026 - 2 min read
Why Fruit Prints Became the Statement Piece of 2026
From runway swim shorts to the underwear drawer: how fruit prints went from kitsch to code, and why gay fashion got there first.

May 30, 2026 - 2 min read
Brief vs Trunk vs Jock: Finding Your Fit
Four cuts, four different jobs. An honest fit guide for choosing between briefs, trunks, boxer briefs and jocks - including the sizing question everyone asks.